About Us

SarderTV is an online media company providing exclusive educational interviews with top leaders in their industries, as well as motivational videos encouraging the public to succeed in their personal and professional lives. SarderTV has covered countless leaders, who have shared their experiences on the path to success, including: Ira Neimark, Former CEO of Bergdorf Goodman; Russ Edelman, co-author of “Nice Guys Can Get the Corner Office”; Dan Hoffman, Former President and CEO of M5 Networks; Susan Davis, CEO of BRAC USA; David Hershfield, SVP Online Technology at RedCats, and many more.



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Why did you write License to Sell?

What is the central thesis of License to Sell?

Who should read License to Sell and who would benefit most by reading it?

How do you become “a customer champion”?

What is a “21st century salesperson”?

How has technology changed sales?

What are top 3 skills to hone for successful sales?

How do you deal with customers who want instant gratification?

What is the most important strategy for selling?

What is the benefit of a sound bite presentation?

What is the best way to deal with a hostile customer?

What is the best way to build customer relationships?